ABOUT THE PROJECT
This is a campaign about Fairtrade called ‘The worlds biggest coffee break ’. The campaign is about giving the plantation owners a better pay check, new hospitals and schools. They will also get greenhouses to help with the climate changes. The plantation owners can only get this support if people buy a lot of coffee, especially doing the campaign time.
The design is flatdesign and it’s made in Illustrator and Photoshop. The characters are suppose to be very likeable and the design is simple. You follow the man through his day at work till he drink a fairtrade coffee at a cafe.
The project is animated in After Effects